Combining the strengths of A.I and automation together with human traits to achieve business growth. We identify processes that can be automated so that human resources can be better allocated (putting robots and humans in their best positions).

Sustainably Growing
the Business

Using people skills and technology both to their full potential to create brand loyalty.

Putting Humans in
Human Positions

Using human traits to the best of their ability to grow the brand and human interaction.

Putting Robots in
Robot Positions

Using AI / Automation to the best of its ability to increase productivity and free up humans.

Why should you
adopt Brand Humanizing?

As the market offers basically any product and service, a strong way to differentiate is by offering a strong and genuine Customer Experience. This goes for B2C just as much as B2B. By automating processes, you can have the people in your team(s) become more human and focus their attention on customer relationships.

The same can be said about Employee Experience. If you let your employees use their skills and traits, they will be happier. Happier employees create happy customers.

How to start Brand Humanizing?

Together we’ll explore the best way to implement Brand Humanizing into your branding and organization. Our custom made services are built on your needs, goals and team availability, to make sure it suits your organization perfectly. Together we’ll form a play-by-play approach and help your team(s) adopt this way of working.

We will also train your team(s) to become Brand Humanizers themselves, so they will have the right mindset, tools and knowledge to maintain and grow it from within the organization. We’ll be there to guide you every step of the way.

What is the core value
of Brand Humanizing?

Care is the center of everything that is Brand Humanizing. Technology gives us infinite tools to run companies, get in touch with target audiences and sell our products and services. However, Brand Humanizing is based on the connection between people, because ultimately it’s people running the company and people buying the products. By genuinely caring for the people involved with the brand, we can create long term relationships.

Caring for employees will make sure people are happy, motived and able to connect with colleagues and customers. Caring for customers will make people feel understood and appreciated, increasing the chance they will become – and stay- loyal to the brand.

Let’s talk about Brand Humanizing

Brand Humanizing is a great way to grow brand loyalty. However, we understand that its approach differs per organization. Ferry Hoes (picture) our Brand Humanizer is more than happy to walk you through the process of adopting this way of working.

Get in touch

Let’s talk about Brand Humanizing

Brand Humanizing is a great way to grow brand loyalty. However, we understand that its approach differs per organization. Ferry Hoes (picture) our Brand Humanizer is more than happy to walk you through the process of adopting this way of working.

Get in touch